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According to LED industry data, LED display prices continued to decline in 2012, down 15-20 in 2011. The reason is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The decline in prices further narrowed the gross margin. According to industry insiders, the gross profit margin of LED-based full-color electronic display manufacturers, which is mainly channel-based, has dropped to 10-15, and the gross profit margin of engineering channels is still above 20. Industry insiders said: The LED display market entered a period of integration. So, what is the development of the LED display market? What is the development of the company? What will happen to future industry trends?
I. Analysis of China's LED display market
In the market research organization GSCresearch's exchange research on a number of LED display industry-related companies, most companies are optimistic about the 2012 display market prospects and future growth rate, and expect their annual growth rate in 2012 to be around 50. According to the survey statistics of GSCresearch and the comprehensive analysis of international and domestic markets, we believe that the annual growth rate of China's LED display industry market capacity will be around 25 in 2012, achieving steady growth.
1. Analysis of export market
According to GSCresearch's statistical analysis of China's LED display export data from January to August 2012, the total export value of China's LED display in January-August 2012 was 516.896 million yuan, compared with the total export amount of 395,338,100 in January-August 2011. The yuan increased by 30.62. In addition, the export value of each month in 2012 has a relatively large growth. In four months, the export value exceeded 700 million yuan, and the export value in August reached 72,637,840 yuan. With the further growth of the comprehensive strength of domestic LED display companies, the future LED display export market will continue to grow.
2. Analysis of the domestic market
In the domestic LED display application market, the current LED display market can be subdivided into the performing arts rental market, the advertising media market, the information guiding market, the sports event market, the large-size TV market, and the featured function market. . From the perspective of various market segments, the penetration rate of products in the domestic LED display market segment has gradually increased and the market capacity has been expanding due to the promotion of policies and large-scale demonstration projects. With the deep penetration of LED display companies in their respective market segments and the decline in product prices, the LED display market will continue to grow steadily.
Second, LED display enterprise scale analysis
1. Overall situation
According to statistics from GSCresearch, there are currently more than 1,000 companies engaged in LED display application-related businesses in China, including more than 400 large-scale enterprises, more than 60 enterprises with over 100 million revenues, and 7 listed companies, namely Lehman Optoelectronics (300162, Shares), Alto Electronics (002587, shares it), Chau Ming Technology (300232, shares it), Liard (300296, shares it), Lianjian Optoelectronics (300269, shares it), Han's Laser (002008, shares it) Group and Dehao Run Da (002005, shares it) group, in which Dazu Laser and Dehao Runda are involved in the LED display business with their holding subsidiaries, such as Dagong Laser's big family Yuanheng Optoelectronics, Dehao Runda's Ruituo display. In addition, Shenzhen Ai Bieseng Optoelectronics and other companies are also actively preparing for the listing.
2. Industry status
According to the data from the listed companies and GSCresearch, in addition to the decrease in LED display revenue of some enterprises in the first half of 2011, the operating income of other companies in the LED display field has increased to varying degrees. Lehman Optoelectronics is showing The growth of the screen sector is the most obvious, with a year-on-year growth rate of 110.55. In terms of gross profit margin, most companies indicated that they had different degrees of decline in 2011, mainly due to the continuous decline in product prices.
In addition, most listed companies use the resources of the capital market to expand the LED display production base and build LED packaging production lines, which will intensify competition in the LED display industry, accelerate the integration of the LED display industry, and squeeze small and medium-sized LED display companies. The living space of LED packaging companies.
Third, the LED display step into the industry integration
The LED electronic display industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical strength and capital strength are expected to take advantage of the strength of the capital market and the company's own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industrial concentration of LED electronic display will increase rapidly.
As the LED electronic display industry has entered a mature stage, its market size will maintain a steady growth. Some insiders expect that the scale of LED electronic display market will remain at 10-20 in the next few years. Future LED electronic display profit growth will mainly come from traditional inkjet, neon, billboard replacement market, as well as high-definition, high-definition led electronic display market such as high-definition, 3D, and intelligent.
The application of LED electronic display has become more extensive and economic recovery. In 2013, LED electronic display will be a year in which technology and market are mature.
Fourth, the new trend of LED industry development
1. Deepening of product technology and diversification of products
The technical basis and level of LED display industry in Chengdu, Sichuan, China should be said to be quite advanced. The main products and key technologies can be consistent with the advanced level of the international industry, but the process level is relatively backward, in product standardization, system design, There are obvious gaps in reliability, manufacturing processes, testing and testing methods and foreign countries.
The technology and performance of LED devices continue to improve, and the development of electronic technology is changing with each passing day, which brings a good foundation for the deepening and improvement of the technology of LED display products in Chengdu, Sichuan. At the same time, LED display has been widely used in various fields of social life. The development of semiconductor lighting industry has brought a good opportunity to the LED display industry. Therefore, the LED display market has an optimistic development prospect.
Deepening the technical connotation, enriching the product system, diversifying products, and highlighting the advantages of leading products will be an important trend in the development of LED display industry in Chengdu, Sichuan.
2. Standardization of conventional products and specialization of application products in specific fields
The promotion and implementation of relevant standards will promote the standardization of LED display products. Among the conventional LED display products, standardized display devices and control systems will be more widely adopted. Integrated LED display products will occupy a major position in the industry. The specialized division of production of standardized LED display products and market technical services will be More obvious. In the professional application field, LED display products meet the needs of professional applications, the level of specialization will continue to improve, and specialized products combined with application requirements will expand into new products and new application fields that form LED displays, such as the large-scale urban lighting project. Area LED display, LED display of stadiums, LED display in traffic field, etc.
3. Reasonable division of labor within the industry and formation of a new industrial structure
With the development of technology and market, China's LED display industry will gradually improve and have a reasonable division of labor in the adjustment, forming a new industrial structure. In the overall industrial chain, the formation of leading enterprises in LED device production and key enterprises in the production of display products will redefine the division of labor between upstream and downstream industries, highlighting the specialized division of labor and collaboration. Perhaps in the early stage of the development of the semiconductor lighting industry, the definition of specialized division of labor and collaboration between LED device manufacturers and display product manufacturers is rather vague, but with the expansion of the market and the maturity of technology products, this definition will become increasingly clear.
With the active listing of financing in the LED display industry, capital forces enter the industry to bring sufficient cash flow to the enterprise, prompting enterprises to expand production capacity and increase investment in research and development. The upgrade of technology and the expansion of scale will intensify competition among LED display industry, enhance the concentration of LED display industry, and accelerate the integration and reshuffle of LED display industry.
With the expansion of the production capacity of the LED display application industry, the competition in the LED display application market has intensified, further lowering the price of mainstream LED display products, and the price of LED display products will continue to maintain a downward trend in the future. Corporate revenues continued to grow and gross profit margins continued to decline.